FastReplyMail helps hotels and residences to increase the number of reservations!

Since the beginning of March, Elbamylove has given access to a new service on its portal promoting businesses on the Island of Elba: FastReplyMail.

But what is this service? More and more tourism operators, on Elba and elsewhere, are already using this software with great satisfaction, relying on its many features to reply more simply, quickly and effectively to the numerous booking-request e-mails that come from local promotion portals – such as Elbamylove itself.

"More and more often – explains Giovanni Lupi, FastReplyMail Customer Support Manager – a property has to reply to a great many e-mails and dedicate one or more staff members entirely to answering them. Sometimes the replies are mostly plain text, and few or none of them display correctly on every device (PC, tablet, smartphone)... and when the guest decides to book, they have to call or write yet another e-mail." Click after click... unfortunately, statistics show that with every extra step a user has to take, fewer and fewer people end up buying... That is why portals such as Booking, Expedia and others make booking extremely simple... and in just a few clicks we've booked!

Although these channels matter because of the huge audience they reach, operators in the sector know their price all too well! Every year, for the bookings obtained this way, they pay tens of thousands of euros in commission... not to mention the very expensive pay-per-click campaigns that hotels often run to try to be visible online for the main search keywords.

"Today, thanks to FastReplyMail, it becomes more effective for hotels and residences, as well as agencies and B&Bs, to rely on local booking portals (whose annual fees are far more affordable) to get as many direct enquiries as possible, replying quickly to the customer and, above all, giving them the chance to book straight away... with a single click!" continues Giovanni Lupi.

In more detail: FastReplyMail is a CRO (Central Reservation Office) with major technical partners such as Hotelnet, Dylog, GP Dati Gruppo Zucchetti and Customer Alliance. By interacting with the property's sales system, it lets you send a stay offer, or any other kind of message, in a few seconds. Just enter the check-in/check-out dates and a booking button is instantly placed on the template to be sent. It takes a moment, and the potential guest is taken straight to the page where they can complete the booking. Properties that already use it have recorded a 40% increase in direct bookings. All it takes is to be visible on as many local portals as possible, for an annual price that is ridiculously low compared with the other costs incurred with the international giants, and the property will earn more. Of course, it can also be used for telephone enquiries: while the customer explains what they need, the operator selects the options and can instantly tell them what is available, and also e-mail it to them to finalise the booking.

FastReplyMail is really easy and intuitive: within a few minutes you can use it and take advantage of all its potential. You can create e-mail templates for the hotel's offer, prepare the templates best suited to your property and set the rules for using them. With one click you can send special discounts to loyal customers, adding dedicated discount codes to the offer.

At the same time, the system also lets you analyse the results achieved: check the work done during the day, review the message templates sent and see how many e-mails turned into bookings. What's more, by customising account permission levels, you can manage and monitor the performance of one or more properties and of the various operators linked to them.

Among its other strengths, FastReplyMail offers excellent local support, with staff on the Island of Elba too, always available on site, by phone and via instant chat.

With FastReplyMail, tourism and accommodation businesses will see their bookings grow, while optimising their staff's work and saving on commission. What more could you ask for?

For information, contact Giovanni Lupi, mobile +39 366.3076655, or by e-mail: info@fastreplymail.it