Shopping in Elba Island — crafts and local markets

More than buying

Local culture through products and traditions

Shopping on Elba Island is more than buying: it’s a way to experience the local culture through its products and traditions. Explore open-air markets, artisan shops, seaside stores and boutiques in charming villages.

Couple strolling down a lane of shops and flowers

01Local food and wine
02Handmade crafts
03Souvenirs
04Made-in-Elba specialities

Every item tells a story and becomes a meaningful memory of your stay.

This section highlights the best places for shopping on Elba, with tips on where to find local excellence and unique gifts.

Born on the Island of Elba

The iconic brands

Two world-famous names were born right here, on Elba, and carry the island's name and spirit everywhere: Acqua dell'Elba perfumes and Locman watches.

Since 2000

Acqua dell'Elba

The scent of the sea

A perfumery founded in late 2000 in Marciana Marina by three Elban friends, to capture in a bottle the essence of the sea and the Mediterranean scrub. From the Classica line to the Arcipelago, Blu and Sport collections: fragrances that have become a symbol of the island, with single-brand shops across Italy.

Marciana Marina & shops on the island

The workshop in Marciana Marina The shop on Portoferraio harbour

Since 1986

Locman

Watches made in Elba

A luxury watchmaker founded in 1986 in Marina di Campo by Marco Mantovani and Fulvio Locci (the name blends Loc+Man). In 2003 it unveiled the first watch with a case made entirely of carbon fibre; its models are worn by international stars. Marina di Campo is also home to its Italian School of Watchmaking.

Marina di Campo

To take home

What to buy

Shopping on Elba means discovering the area through its products: from artistic crafts to typical flavours, every purchase is an authentic holiday memory.

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Crafts and ceramics

Hand-painted ceramics, wood and leather objects and creations from the village workshops.

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Jewellery and minerals

Pyrite, hematite and Elban minerals crafted into unique jewellery and objects, also at the Mining Park.

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Perfumes and cosmetics

Fragrances and cosmetics inspired by the sea and the herbs of the Mediterranean scrub.

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Typical products and wines

Elba Aleatico DOCG, schiaccia briaca cake, honey, preserves and jams: the island's flavours.

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Beachwear and fashion

Boutiques, swimwear and summer clothing in the village streets and along the harbours.

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Watches and design

Watchmaking made in Elba and design objects with a strong bond to the island.

The portal's shops

The island's shops

A selection of Elba's shops and workshops: ElbaMyLove partners and editorial picks from the area, from old towns to seafronts.

ElbaMyLove Partner

Acqua dell'Elba - Marciana Marina Via Aldo Moro

Marciana Marina

Acqua dell'Elba's workshop and first shop, opened at the end of 2000 on Via Aldo Moro in Marciana Marina: this is where the perfumes inspired by the island's sea are made.

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Acqua dell'Elba - Portoferraio Calata Italia

Portoferraio

Acqua dell'Elba perfumes, home fragrances and body care on Calata Italia, on the Portoferraio harbour where the ferries arrive. The brand was born in 2000 in Marciana Marina.

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Elba Ricami by Ago d'Oro

Campo nell'Elba

Home linen, underwear and children's clothing, embroidered and personalised by hand in the workshop in Marina di Campo. A family business that has been embroidering since 1950.

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Gocce dell'Elba

Portoferraio

Handmade bags, jewellery and genuine leather accessories, designed on Elba by Paola Fedi. Showroom in Calata Italia in Portoferraio, on the waterfront; the brand is also stocked in other shops on the island.

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I Liquori del Conte - Isola d'Elba

Campo nell'Elba

Craft liqueurs of myrtle, arbutus, citrus and pomegranate, from fruit picked by hand on the island following a family tradition a hundred years old. Shop in Piazzetta Torino, Marina di Campo, open all year.

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J&C Dream Shop

Campo nell'Elba

Clothing for men, women and children, shoes, swimwear and accessories in the centre of Marina di Campo. Angela and Rossella's shop, with a wide range and fair prices.

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L'Angolo Ottico

Campo nell'Elba

Optician in via Roma, Marina di Campo, since 1998: prescription glasses and sunglasses, lens replacement, contact lenses and eye tests by appointment.

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Lumidamare

Campo nell'Elba

Jewellery and one-of-a-kind pieces handmade by Laura Reverdito from resin stones, driftwood and sea glass. The shop is at Via Puccini 21, next to the town hall square in Marina di Campo.

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Machi di Mare - Porto Azzurro

Porto Azzurro

Clothing, footwear and accessories a few steps from the harbour of Porto Azzurro, in via Castelfidardo. One of Machi di Mare's three Elba shops, along with Capoliveri and Marina di Campo.

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Nautica Elbana

Marciana Marina

Boating outlet on the harbour of Marciana Marina: boats, engines, gear and branded technical clothing. Boat hire, moorings and a boatyard at the same address.

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Nuova Xilotecnica Falegnameria

Campo nell'Elba

Nuova Xilotecnica, a joinery on Elba Island for two generations, creates custom-made furniture, kitchens, windows, doors and structures in wood, PVC and aluminium, combining craftsmanship, innovation and selected materials.

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Velonext

Campo nell'Elba

Sales, service and hire of bikes and e-bikes in Marina di Campo, with pick-up points at La Pila, at the airport and in some hotels. Free transfer for guests staying in the Campo nell'Elba area.

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The best areas

Where to go shopping

Every village has its character: from the elegant shops of Portoferraio's Calata to the workshops in Capoliveri's alleys, to the island's seafronts and harbours.

Portoferraio · Calata and old town Capoliveri · alleys and village workshops Marciana Marina · seafront and the Cotone quarter Porto Azzurro · square and small harbour Marina di Campo · seafront and town centre streets

In summer many shops stay open late and the villages host evening markets of crafts and local products. The Rio Mining Park sells minerals and jewellery made from the island's stones.

Frequently asked questions

Shopping: FAQ

What typical things to buy on the Island of Elba?

Among the most authentic souvenirs: Elban jewellery and minerals, Aleatico DOCG wine and schiaccia briaca cake, handmade ceramics. And then the two iconic brands born on the island, Acqua dell'Elba (perfumes) and Locman (watches).

Where was Acqua dell'Elba born?

It was born in late 2000 in Marciana Marina, where three Elban friends opened a small laboratory with an adjoining shop. Today its fragrances, inspired by the sea and the scrub, are sold in single-brand shops across Italy and abroad.

Is Locman really made in Elba?

Yes: Locman was founded in 1986 in Marina di Campo by Marco Mantovani and Fulvio Locci, where it still has its headquarters and the Italian School of Watchmaking. In 2003 it unveiled the world's first watch with a case made entirely of carbon fibre.

Where are the best shops?

In the old towns of Portoferraio (the Calata) and Capoliveri, along the seafronts of Marciana Marina and Porto Azzurro and in the streets of Marina di Campo. Every village has craft workshops and local products.

Are there markets on Elba?

Yes, in summer the villages host evening markets of crafts and local products. For minerals and stone jewellery, a must is the Rio Mining Park.

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