ELBAMYLOVE.com 's Tips on FOOD PHOTOGRAPHY and SOCIAL MEDIA to Restaurants, Take Aways...

Eating for Italians and tourists on holiday in Italy, is a pleasure ... but in recent years thanks to social medias poeple eat more and more with their "eyes." The importance of presenting a beautiful dish as well as tasty has now become a "must" for any structure. And if this is true when a client is sitting at a table ... so it is to let him enter your restaurant or take-away.

This gave rise to the need for Restaurants, Patisseries, Pubs and even Street-Food places to be present on social medias such as Facebook and Instagram ... with eye-catching photos, showing their skill and, above all, letting them get hungry!! 

Thanks to our experience as bloggers, photographers and social media managers we wish today to give some useful advice for effective communication in the food industry, even for those who choose to move independently.

• If you just started a new business or are about to start it, in addition to the expenses for the opening, we strongly suggest you to include an initial budget for photographer, social media manager and someone to take care to write what do (press office) for an initial period of at least 3-4 months. These figures, preferably coordinated by a single party, suggest the best ways to launch your business in the territory and will contribute greatly to your initial and future success. Remember that the first visit of a new customer is due to communication (advertising, social, reviews on the portals, word of mouth), while after he will return thanks to your work: the quality of the cuisine, the beauty of the dishes, service kindness, the atmosphere of the place. The collaboration with your professionals in communication will be reviewed after this period and there you can assess whether you continue, or if you will be able to independently manage your social profiles.
• If you have already started you probably have a little 'more time to dedicate to communication: then you nedd only a good initial advice, training, a bit' of time and care in photography and will independently manage the Facebook page and Instagram profile of your restaurant. However, if you know in advance not to have time and not being able to take quality pictures, then the advice is to contact - at least early in the season - a Social Media Manager and a photographer that enhance the most of your work .

The support of a photographer (specialized in food-photography) is really important, because he can suggest a style, a mode, always to be used when you create your images. The best thing would be to invest in a portfolio, a kind of roundup of dishes images you would like to publish in time, adding only the text.

We bring you a recent successful case histories of Elbamylove with Lo Sfizio, a small rotisserie in Marina di Campo on Elba Island. After the first year of work, the owner - a young and enterprising entrepreneur - decided a net change of setting in the offer of the dishes served, specializing in hamburgers and fried take-away. Following meetings with the client to understand her needs, we held a special Shooting Photo session with all new dishes on offer. Thanks to the post-production work a custom graphic was created for each shot, then can be used at any time even in autonomy. With those images were made panels inside the store, posters and flyers for announcing new products and will create all the posts on the company for the period requested. In this way, after the initial commitment, the owner no longer has to worry about communication, but only to crank out tasty dishes for the hungry customers.