ALSO BIG BRANDS MAKE MISTAKES ... on social media!

Are you social? Do you have your profile on Facebook and Instagram? Fantastic!!! Well done !!!

However, you must know that having a "personal" profile or a "business" for your business is very different! Different is the type of communication you have to do, different the study and use of images, not to mention the @tag or #hashtag that must be used ... because all these elements are part of your communication and the success of your business.

"Well, it will not be that difficult!" Someone will say .... Yet the case of the last days docet! (which also takes us back to the topic that we will take later on about the use of events in their posts). Trenitalia ... I mean .... not just any business ... recently made a "slide" that has become more viral than the content of the message itself.

"What will they have ever combined!?!" You will ask. In reality it is one of those cases - unfortunately more and more frequent - that we marketing and social media experts call "epicfail" and that become "beautiful" cases of what you should not do in communication! ("Beautiful" in reality just because it's fun to talk about it and to make some examples to never imitate !!!)

Here's what happened: a few days ago, in anticipation of the Women's Day, Trenitalia published on its social channels a special "promotion" dedicated to all women. "What a cute !!!" you will think !!! But reading the text of the promo, your enthusiasm will gradually fall ... until it turns into a sarcastic smile ... The promotion, in fact, cites the following:

"On the occasion of the Women's Day, on the 8th March on the Frecciarossa and Frecciarossa100 trains, if you are a client and travel in Executive, or if you buy an Easy Gourmet Menu or use the Bar or Restaurant service, you will receive a complimentary Cafféel gelée candy lemon.

Offer valid on March 8, 2019, subject to availability. "

"Wow, that offertona !!!" - "Absolutely not to be missed!" Were the best comments on the social ... as if this "exceptional" gesture should make "grate" the passengers! These and many were the negative comments, which after a few hours the company preferred to remove the post, hoping (in vain) to limit the damage. But, as always happens on the Internet, as long as someone makes a screenshot and shares it with his friends ... that is beyond the control ... And so, we at Elbamylove, like many other social communication experts, are here to write about this yet another "fatal mistake" of a large company. How can we forget the recent Dolce & Gabbana campaign in China, which in a few days has cost the group not only the image but also 30% of its worldwide turnover?

This is to say ... that today the social media have become DETERMINANTI for the communication of an activity, whatever it is, and must be followed with great PROFESSIONALITY .... Not to do this end !!!

If, then, you need advice or assistance for the management of your business pages, follow us and you will learn many useful things!

Elbamylove, with over 71,000 followers and "I like it", is a leader in social communication ... ... entrusted to us and you will see your business grow! See you next article ...