ELBAnewsLETTER - THE ELBAN CUISINE ON THE POLISH MAGAZINE "ALL INCLUSIVE"
Alessandro Gentini, Vice President of the Hoteliers Association of Elba Island, tells the efforts to conquer new markets, in this case Poland.
Approaching and gradually conquering new foreign markets has long been one of the main objectives of all promoting activities of Elban Hoteliers. In this context, therefore, must be analyzed their efforts to raise awareness of the Island of Elba in different situations and countries, sometimes even considered of minor importance. This is the case of Poland, which the Hotel Association has developed in recent years a number of interesting collaborations with, that will give visibility to our island.
The recent participation Hoteliers Association led by Vice President Alessandro Gentini to TTWarsaw of Warsaw, one of the most important and prestigious tourism trade fairs in Poland, as well as an increase of bookings for the 2017 season is showing its first results in terms of articles that Polish magazines dedicate to the Island of Elba.
After the interview with Polish TV during the days of the fair, it is now the turn of the prestigious journal ALL INCLUSIVE, which - thanks also to the ELBAMYLOVE.com collaboration with the editor - wrote an extensive article on Tuscan and Elba's cuisine and dishes.
"ALL INCLUSIVE - Gentini tells us - is the most important and prestigious travel magazine in Poland, specialized in tourism to exotic luxury places, published by the Publisher Media Sol - Michal Domanski, who in May 2016 was a guest of our facilities on the island with a delegation of 18 players. Since then the first contacts with tour operators as Itaka, leader of the Polish market, and Renata Travel specializes in groups. "
ALL INCLUSIVE has a circulation of 18,000 copies, destined to reach high-end readers as well as professionals working in the touristic sector. It looks like a stylish magazine of 200 pages per issue, all in color. It is published 4 times per year, with a sophisticated graphic design and high editorial level. Its target is very high: it comes to discerning travelers with a much higher income than average. These readers are on average 3 or 4 trips a year, often abroad, and look for beautiful places and exclusive hotels.
The ALL INCLUSIVE articles are so dedicated mostly to luxury destinations, exotic locations, adventure tourism, recreation, culture and fashion.
"The Polish market is very interesting from a tourist point of view. - says the vice president Gentini. Poland is a country of 38.5 million people who had an average GDP growth over the past 10 years of 3.8 per annum (compared to our 0.9 in 2016), and it came out pretty much unscathed by the recent economic crisis. This makes it a potential new country of origin of visitors to our facilities the island of Elba. "
In the next issue, ALL INCLUSIVE has already anticipated to dedicate an entire section of the newspaper on the Island of Elba as an exclusive holiday destination.
