At Christmas, Elba Island invites you to give wellness as a present... online.

The case of ALCHEMILLA on Elba Island which opens to e-commerce and is discovered by Amazon.

We meet Nicoletta Affini, owner of herbalism Alchemilla in Marina di Campo, Elba Island. About a month is on-line her new website www.alchemillaelba.com, made by Elbawebdesign and  promoted by Elbamylove.com, and it has already become an example of how even small traders can take successful initiatives on the web.


"I had registered the domain years ago, without exploiting it in the right way. Lately I was advised otherwise and so I decided to create a site that had also e-commerce to sell Alchemilla' products at a distance." The choice has been successfull, because after a while the owner was contacted by Amazon.it to insert its products also on the famous e-commerce portal, for the category "Health and Wellness".


Today the preparation of Italian Internet users to make purchases of all kinds online is soaring. Some recent studies (Source: Insidemarketing.it) show that the real stars of growth are so-called "online shopping malls" that in Italy have increased their growth of 55% in 2014, a trend expected to grow further in the coming years .


Alchemilla, always attentive to the new demands of its customers in terms of products, now does the leap that might do other types of traders. Being prepared with the right tools to satisfy this need for a broader market, it offers a more different level of services. In addition to the personal advice in the shop, meeting with specialists in nutrition, naturopathy and reflexology, the organization of courses of vegan cuisine for both consumers and professionals, now you can find online all product specifications Alchemilla, both large brands like L'Erbolario and those of their own production, order them and receive them throughout Italy in a few days. Obviously at Christmas products are specially packaged in a special way and can be shipped to those who want as gift packages.


"Thanks to shopping online - says the owner - in addition to selling to  resident customers who come physically in the store, we can now receive orders by those who know us but do not live on Elba and woudl like to use our products throughout the 'year: from herbal teas to our line of organic cosmetics, products of traditional herbal medicine. "


In addition, since the buyer via e-commerce expects to save some money, Alchemilla uses an original formula again: until the end of 2015 who order products online will enjoy a special discount of 10% also ... for in-store pickup. This provides an incentive to shop through the web even more and also those who are physically close.
 

In this way, sales are growing and aims to increase revenue in the period of "low season" is reached. And the perfect demonstration of how even "small entrepreneurs and traders" can make the most of the great potential of the Internet.